If you want to turn your site visitors into devoted customers, increasing engagement is the way to go. Not only will they spend more time on your site, but they will also spread the word about your content to others, building a loyal community of followers.
Fortunately, increasing engagement doesn't have to be a daunting task. In this article, we'll share four easy tips for increasing engagement, explaining why they work and how you can incorporate them into your site. All in all, we hope to help you make your site a more welcoming and engaging place for your Spanish audience. Let's get started!
Improve your internal linking strategy
As a website owner, you may have heard of internal links. These links are links that take visitors to other pages within your website and are a good idea for several reasons.
First of all, internal links help improve the navigation of your website. If visitors can easily find the information they are looking for, they are more likely to stay longer and return in the future.
In addition, internal links help search engines better understand the structure of your website and index your pages more effectively. This can help improve your site's visibility in search results.
Finally, whenever possible, you should seek to include links with contextually relevant anchor text rather than generic words. Ideally, your link text should give readers an idea of the content they are about to see. This will improve usability and allow you to write content without having to add awkward pauses (such as "click here") to include links.
Remember that, although internal links are a useful tool, you should make sure that the content you link to is relevant to your readers and do not abuse the number of internal links per page.
Create relevant content for your audience
It goes without saying that the content you create for your website should always be of interest to your visitors. Here on this blog, we focus on topics that we know will pique the interest of website owners.
When your content is relevant, it allows you to better interact with your visitors. Over time, they will come to see you as a trusted authority in your niche. This will enhance your reputation and attract others who will seek out your ideas. One of the most effective ways to accomplish this is by running content that addresses common problems, recommends useful tools, and teaches new skills.
You should follow these basic guidelines to create relevant content:
- Focus on benefits. As a general rule, most of your content should benefit your readers in some way. Think about solving problems or helping them find the right tools, as mentioned above.
- Provide actionable advice. If you know your stuff, you shouldn't be shy about it. Give advice on what to do and how to do it whenever possible. Readers will recognize you as an authority and reward you for it.
- Use a friendly tone. Most people are not interested in unnecessarily long and dry content. Using an approachable tone in your content will allow readers to identify with you more easily.
Interact with your visitors
There are many ways to interact with your visitors, no matter what type of website you have! You can connect with them through social media, respond to their emails, and even participate in comment sections. While some methods may be more engaging than others, simply taking the time to talk to your users is a step in the right direction.
Fortunately, most major content management systems (CMS), such as Wix and WordPress, come with a comment section already built in. If you're not using a CMS, or if you just want to do things manually, you can always add a comments section to your website with a few lines of code.
Use compelling calls to action (CTAs)
Let's talk about CTAs, those helpful prompts that encourage visitors to take specific actions on your website. If you've ever clicked a "Join Now" or "Add to Cart" button, you're already familiar with the concept. See those orange buttons in the image below? Those are clickable calls to action separate from the rest of the content.
Using well-placed CTAs can increase engagement with your audience. For example, you can encourage visitors to leave comments on your articles (as we often do), sign up for your email list or connect with you on social media. It's a friendly way to invite your audience to connect with you and take the next step.
If you're looking to increase engagement, here's a rundown of four simple ways you can do it:
- Improve your internal liaison strategy.
- Create relevant content.
- Interact with your visitors.
- Use compelling CTAs.