Thinking about starting a blog, but not sure how to get started? You may have done some research and know the necessary steps, but you're stuck on choosing a suitable topic. If this resonates with you, then you've landed in the ideal place! Here's a complete guide outlining each step towards selecting the perfect blogging niche.
We will collaborate with you to brainstorm fruitful blogging concepts, focus on your approach, establish a theme that ensures long-term success, and ultimately help you dominate in your chosen niche!
Before we begin, what exactly is a blog niche?
Entrepreneurs who want to gain popularity for their WordPress blogs can take a scattershot approach to blogging, covering a wide range of topics. However, this approach can be challenging in the long run, as it can make it difficult to gain a following.
An easier way to streamline your content and simplify the blogging process is to focus on niche blogs. Niche blogs involve writing for a specific audience, which can add structure to your posts.
Instead of creating a general cooking blog, for example, you can choose to write for millennial vegan chefs who cook at home. By doing this, you can tailor your content to a particular audience and increase your chances of gaining a following.
Brainstorming for your niche
When searching for your ideal niche, the first step is to unleash your creativity and start brainstorming! It's important to choose a topic that ignites your passion if you want to stay involved with this business for an extended period of time. If you can identify an area that piques your curiosity, you will be more likely to devote your time and energy to it, and less likely to abandon your chosen niche in the future.
In addition, having an affinity for your topic will make it easier for you to generate new concepts and posts, as you will be composing pieces on a topic that already excites you. Readers can feel your enthusiasm through your writing, and this can make all the difference between a good post and an exceptional one!
Find a hole in the market
Have you come across something that piques your interest? Excellent! The next step is to identify a gap in the market. Conduct thorough research and analyze the competition. Who else is writing about your topic or a similar one? Is your topic already inundated with an excessive number of views? If so, is there a closely related area that seems to be less popular? Consider identifying a target audience that is often overlooked within that industry.
Writing about health and fitness is a highly sought-after topic that offers tremendous potential for personal growth and financial gain. However, due to its widespread popularity, it is crucial to approach this topic from a unique perspective. To do so, a thorough examination of existing gaps and unmet needs is necessary.
For example, are there specific demographics that are overlooked or not addressed in this area? Are there particular professions that could benefit from tailored health and fitness advice? Perhaps there is a specific geographic region that requires more attention than others. By identifying these gaps, you can create a niche for yourself and excel in this field.
Conduct keyword research
Discover the popularity of your chosen topic by conducting keyword research. Use free tools such as KWFinder or Keyword Tool to help you in your search.
Alternatively, perform a Google search and take note of the number of hits that appear, which can serve as an indicator of interest. Also, at the bottom of the search results page, you will find suggested words that may be useful.
Consider bidding on these words or using them to generate fresh, specific ideas if your topic is oversaturated. For example, when searching for "vegan millennial chefs millennials living at home," we found the following suggestions at the bottom of the page.
Can you monetize it?
The next step is to validate whether your idea has the potential to generate revenue. Start by conducting research on other blogs within your area of interest to determine the strategies they use. Do they have links to products or ads? Are they selling their own version of a related product?
After that, examine the affiliate pages of e-commerce websites to see if there are related products that align with your theme. This approach is a great way to plan for future partnerships in the future. If you can partner with a brand and promote their products, you can earn commissions for every sale made through their site!
In addition, you can explore if there are affiliate programs available. When you build a following, you can refer people to other sites and receive paid commissions when your readers buy products, just like ours!
Create your network and dominate your chosen niche
After validating your topic and establishing it in your blogging niche, the next step is to expand your network and attract followers. One way to accomplish this is by reading related blogs and leaving comments.
This not only creates connections and drives traffic to your site, but also enhances your expertise in your subject area. In addition, you can provide new ideas for content creation with your own unique twist. You can also mix and match your audiences by featuring guest bloggers or collaborating with your new network of bloggers.
Building a network in this way can boost your positioning and pave the way for monetization. If you select a product or business niche that is aligned with other blog advertisers, you can promote yourself more effectively. This will increase your value proposition to others looking to connect with you, especially if they have a complementary product or business.
The process of starting a blog can be exciting! It's amazing to have the opportunity to turn your passions into a source of income and share them with a global audience. However, identifying a niche can be one of the most challenging aspects of the process. We are confident that our recommendations above will help you identify the ideal topic. When you're ready to get started, explore our blog hosting options to find the perfect match for your needs!